Anything that matters to you. There is no rule about what your words must say — they can be tender, funny, reverent, romantic, nostalgic, wonderfully specific, or meaningful only to the people receiving the pillow. The only limits are the character counts that keep your finished design balanced and beautifully readable. Spaces and punctuation count as characters, and every field is optional.
Primary Pillow Text — up to 20 printed characters
This is the large headline: a name, house nickname, family saying, declaration, or private joke. Try WHERE LOVE LANDED, THE PORCH SAID YES, or NANA RAN THIS PLACE. Want the headline on two lines? Type a / where you want the line to break; the slash is an instruction and is not printed or counted among the 20 printed characters.
Location Line — up to 30 characters
This can be a traditional city and state, but it does not have to be. Use a venue, neighborhood, room, landmark, family place, or whatever makes the story unmistakably yours. Examples include BISBEE, ARIZONA, THE TINY KITCHEN, UPSTAIRS, and FORT BRAGG, NORTH CAROLINA.
Optional Memory Line — up to 22 characters
Think of this as the finishing whisper: a date, dedication, punch line, promise, or tiny piece of the story. Try LOVE HAD FOUR PAWS, BEST DECISION EVER, or BRUNCH IS SERVED.
Your coordinates are handled separately, so they do not use any of these character allowances. Use all three text fields, only one, or none at all. Within the limits above, the sentiment is entirely yours — if it belongs to your story, it belongs on your pillow.